Thousands of members. A two-person development team.
Member acquisition, renewals, adopt-an-animal giving, conservation appeals, and corporate partners all run on different calendars — and all land on the same small staff. In Play runs them as one coordinated program.
The product isn't the problem. The marketing is.
Your fundraising department, without hiring one.
We build the tiered membership offer, the join page, and the renewal sequence — then run the sends on a rolling calendar so nobody lapses unnoticed.
Story-led appeals with real photography, tied to a specific animal, habitat, or project so supporters can see exactly what their gift funds.
Sponsorship tiers, a deal pipeline, deliverable tracking, and renewal reminders — so partnerships are managed instead of remembered.
Summer and holiday visitors get captured, segmented, and warmed into members through automated journeys your team approves once.
Built around how zoos & aquariums actually raise money.
We recommend the offer, build it, and run it — you approve the direction.
- Tiered memberships with auto-renewal
- Adopt-an-animal giving
- Habitat and capital campaigns
- Corporate conservation partnerships
- Branded merchandise and gift shop drops
- Event ticketing and member nights
One conversation away.
Tell us about your organization and your goal. If we're a fit, your In Play team builds the campaign and runs it with you.