Conservation & environmental organizations

Recurring giving is the goal. Nobody has time to build it.

Land trusts, watershed groups, and environmental nonprofits win on retention — monthly donors who stay for a decade. In Play builds the recurring program and runs the stewardship that keeps it.

Focus
Retention
monthly donors, not one-time spikes
Stewardship sends
Scheduled
between every appeal
Donor portal
Self-serve
manage or upgrade anytime
What we hear

The product isn't the problem. The marketing is.

One-time gifts never get converted into monthly giving.
Project appeals launch without a communications plan behind them.
Impact reporting is annual, so donors forget in between.
Small teams choose between field work and fundraising.
What In Play runs for you

Your fundraising department, without hiring one.

1
Monthly giving programs

The ask, the upgrade path, the receipts, and the donor portal — plus the retention sequence that keeps monthly donors past year one.

2
Project and acreage campaigns

Specific, mapped goals with thermometers and matching moments, so donors fund a named parcel or project rather than a general fund.

3
Stewardship on a real cadence

Impact updates scheduled between appeals, so the only time supporters hear from you isn't when you need money.

4
Corporate and foundation support

Sponsorship tiers and grant deadlines managed alongside individual giving instead of in a separate silo.

Offers that work here

Built around how conservation actually raise money.

We recommend the offer, build it, and run it — you approve the direction.

  • Monthly recurring giving
  • Land, habitat, and acreage campaigns
  • Matching-gift challenges
  • Corporate environmental partnerships
  • Memberships and Friends-of programs
  • Merchandise tied to a project

One conversation away.

Tell us about your organization and your goal. If we're a fit, your In Play team builds the campaign and runs it with you.