The exhibition is ready. The campaign behind it usually isn't.
Annual fund, memberships, exhibition sponsorship, and capital projects are four campaigns competing for one development officer's week. In Play builds and runs all four on a single calendar.
The product isn't the problem. The marketing is.
Your fundraising department, without hiring one.
Tier design, join flow, member benefits communication, and lapse-recovery sequences — running continuously instead of in a spring push.
Sponsorship tiers with tracked deliverables, prospect pipeline, invoicing, and a sponsor wall on the public campaign page.
Segmented appeals by giving history, a matching-gift moment, and a managed year-end cadence across email, SMS, and print.
Gift pyramid, naming opportunities, pledge schedules, and board-ready reporting through the quiet and public phases.
Built around how museums actually raise money.
We recommend the offer, build it, and run it — you approve the direction.
- Tiered memberships
- Exhibition sponsorships
- Annual fund appeals
- Capital campaigns with naming opportunities
- Gala and event ticketing
- Museum store collections
See a real managed campaign.
One conversation away.
Tell us about your organization and your goal. If we're a fit, your In Play team builds the campaign and runs it with you.