The Mission Score
Most organizations only find out a campaign is failing after the money doesn't come in. The Mission Score is an early-warning system: a single 0–100 number, refreshed daily, that tells you whether the whole operation — not just the dollars — is healthy.
The four pillars
Pace against goal, momentum vs. the prior period, capital-campaign commitments, sponsor pipeline and upcoming events. Overdue pledges pull it down.
Volume of sends, whether a cadence is scheduled ahead, and delivery quality. Going silent is the single biggest penalty here.
Size and growth of your supporter list, orders placed today, and active membership. Audience is the asset every campaign draws on.
Open approvals, unfinished setup, drafts waiting on you, campaign status, and cross-mission risk alerts from sponsors, members, or events.
Each pillar starts from a baseline set by its strongest signal — fundraising pace, send volume, supporter count, campaign status — then gains or loses points for the behaviors that actually move outcomes. A campaign ahead of goal opens at 95; one that has gone quiet on communications drops 25. The overall score is the plain average of the four pillars, so no single area can hide a weak one.
The one-pager
Share this with your board, staff, and volunteers — everyone reads the same picture in three seconds.
Want a score of your own?
Every managed campaign gets a daily Mission Score and a 30-day history from day one.