Mission Control · by In Play

The operating system for mission-driven organizations.

Don't build a fundraising department. Choose a mission — your In Play team plans it, launches it, and runs it end to end.

Mission Status · Active
Holiday Membership Drive
Riverside Zoological Society
0%
Ready for
Mission Launch
Mission Health
0 6 this month
On track
  • Website complete
  • Emails scheduled
  • Social content ready
  • Products approved
  • Account manager assigned
  • Final review
Mission Launch
Tomorrow · 9:00 AM
The Mission Timeline

Every mission moves forward.

You watch progress advance in real time — from planning to accomplished.

  1. Stage 1
    Planned
  2. Stage 2
    Built
  3. Stage 3
    Approved
  4. Stage 4
    Launched
  5. Stage 5
    Live
  6. Stage 6
    Accomplished
The reason we built this

Software is the means. Missions accomplished are the point.

Every mission we run funds something real — a habitat, a classroom, a wing, a rescue, a protected acre.

New elephant habitat funded
Mission accomplished
New elephant habitat funded
Habitat · Regional zoological society
Playground rebuilt
Mission accomplished
Playground rebuilt
School · Public elementary school PTA
New wing opened to the public
Mission accomplished
New wing opened to the public
Museum · Contemporary art museum
Family lobby renovated
Mission accomplished
Family lobby renovated
Hospital · Children's hospital foundation
312 acres permanently protected
Mission accomplished
312 acres permanently protected
Conservation · Regional land trust
How It Works

From idea to accomplished — in five moves.

  1. 01
    Choose a Mission

    Pick from proven playbooks — membership, capital, sponsorship, events, and more.

  2. 02
    Mission Control Builds the Plan

    Timeline, creative, communications, products, and calendar — assembled for you.

  3. 03
    Your Account Manager Executes

    A dedicated In Play team runs approvals, production, and daily operations.

  4. 04
    Supporters Engage

    Email, SMS, social, and stores go live — momentum tracked in real time.

  5. 05
    Mission Accomplished

    Outcomes, recaps, and Mission Intelligence delivered to your team.

Mission AI

Ask your fundraising department anything.

Trained on your donors, your history, and every playbook we've ever run.

Mission AI
Riverside Zoological Society
Try asking
Recommend our next fundraiser
Response

Reviewed by your account manager Grounded in your data
Outcomes, not dashboards

What our partners accomplished.

$487,000
Raised for a new animal habitat
Regional zoological society
1,200
New annual members
Contemporary art museum
Fully managed
Corporate sponsorship campaign
Children's hospital foundation
+34%
Over holiday giving goal
Community foundation
You get a department — not a login

An entire fundraising team, behind the scenes.

Mission Control is the software. In Play is the team that runs it with you.

Account Manager

Your single point of contact. Owns the plan, the timeline, and the outcome.

Creative Team

Brand, product design, and campaign artwork built for your audience.

Marketing Team

Email, SMS, and social — written, scheduled, and sent on your behalf.

Campaign Coordinator

Approvals, deadlines, and daily execution across every workstream.

Fulfillment Team

Production, shipping, and supporter delivery — handled end to end.

Inside Mission Control

The workspace where your mission lives.

Active Missions
Holiday Membership DriveOn track
Capital · Habitat ExpansionQuiet phase
Spring GalaPlanning
AI Recommendations
  • Send a re-engagement SMS to 240 lapsed members today.
  • Approve the holiday email — launch window opens in 6 hours.
  • Add a $500 sponsorship tier — 3 leads match this range.
Mission Intelligence
Mission Score
87
▲ 6 this week
Revenue
$142K
New members
318
Mission Playbooks

Pick a play. We run it.

Every playbook comes with a timeline, creative, communications, and a plan of execution.

Playbook
Membership Drive
6 weeks · Recurring revenue
Run this play
Playbook
Giving Tuesday
30 days · Peak giving
Run this play
Playbook
Holiday Campaign
8 weeks · End-of-year push
Run this play
Playbook
Blanket Fundraiser
5 weeks · Product-led
Run this play
Playbook
Corporate Sponsorship
Rolling · Partnership
Run this play
Playbook
Capital Campaign
12+ months · Major gifts
Run this play
Playbook
Annual Appeal
10 weeks · Unrestricted
Run this play
Built for meaningful work

For the organizations that change lives.

Zoos & Aquariums
Museums
Hospitals
Schools
Foundations
Conservation

Build your fundraising department.
Start your first mission.