What a managed campaign actually looks like.
Two organizations, two very different problems, the same model: In Play builds the campaign, runs the marketing, and manages the momentum. Here's the structure, the work, and the numbers.
A volunteer board raised a season's worth of gear money in six weeks.
Northline United had 14 teams, a parent board with day jobs, and a fall kit bill nobody had budgeted for. In Play ran the campaign end to end — offer, creative, outreach, and follow-up — while the club coached.
A $109k capital push run by a two-person development office.
Riverbend needed a new hall of paleontology and had a development director, a part-time grant writer, and a board that wanted weekly numbers. In Play became the department they couldn't hire.
Campaign figures reflect showcase campaigns running on Mission Control, used to demonstrate the platform end to end.
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Organization, goal, offer, audience, brand. Reviewed in 2 business days.